ART
NOVEAU
It is an
international style of art, architecture and graphic design which was most
popular within the period from 1890 and 1910. the name of “art noveau” is French
for new art, but it is also known as “jugendstil”
in Germany, which is the german for
“youth style”, “secession” in austria-hungary, “floreale”
in Italy and “liberty” in England.
The name of
this movement was taken from an art gallery called “maison de l’art nouveau”
in Paris.Samuel Bing was his owner. He was a German art dealer. This gallery
was famous for featuring exclusively this kind of art, including furniture and
decorative objects.
Art Nouveau
was most popular in europe but its influence was global, frequently influenced by localised tendencies.
One of the
major visual influences on Art Nouveau was the Japanese art that entered the
west after Japan was opened to trade in the 1850's. many westerners were
intrigued by japanese art's decorative qualities and conception of space and
nature.
The
creators of Art Nouveau advocated the end of the distinction between high art
such as painting and minor art such as decoration.
Reactions
to the cold, mechanical landscape of the industrial revolution and the rigid
classical styles embraced by art academies gave birth to the art nouveau
movement.
It came to
break all connections with classical times, it was a complete change in the way of thinking
about art in terms of a new society and new production methods, sicking to
apply art to everyday lifeto make it nicer.
From that time on, art should not overlook everyday objects, an artists
should work on everything from architecture to furniture design, also jewelry,
pottery, metalwok, graphic design, glassware, textiles and sculpture, to add
harmony and beauty to everyday life.
|
Gustav Klimt "The Kiss" |
AS REGARDS THE CHARACTERISTICS OF THIS STYLE:
Ø
it
combines organic lines, feminine forms and a general return to nature as the
inspiration for art.
Ø
typical
colourfull flat patterns, -eliminates three-dimension by reducing shading-
Ø
intertwined
organic forms of stems and flowers.
Ø
emphasized
handcrafting instead of industrial manufacturing -the idea of merging art with utilitarian
objects was partially inspired by a reaction to the ugly manufactured goods
that were beginning to dominate daily
life-
Ø
curving
lines
Ø
modern
techniques with new materials such as iron and steel, -symbolic materials of
first industrial revolution- glass, ceramic and concrete.
Ø
principal
subjects are birds, flowers and female shapes-
Ø
artifacts
are beautiful works of art but not necessarily functional
Women
·
women
were often depicted in a highly sexual manner, in confident postures which conveyed
a strong sense of power and independence. Art Nouveau artists were also some of
the first to use sexy women in advertisements for products such as train
tickets, cigarettes and bicycles. Although sexually provocative advertisements
are commonplace today, they were new and fresh in the 19th century.
Architecture
- Art Nouveau
Architects such as Antoni Gaudi, created buildings with ornamental
structural elements, sinuous flowing lines, open floor-plans and
ornamental facades. They frequently used iron, steel, glass, ceramic and
reinforced concrete. They also made use of technological innovations such
as elevators and electric lights.
Sinuous Lines
·
Art
Nouveau took its sinuous lines and curves from the natural world. For many
artists, the use of lines went beyond ornamentation and decoration. They saw
these lines as visual symbols of spiritual energy. This put them in opposition to
a contemporary Aesthetic movement, and academic rigid classical art which
advocated "art for art's sake." The patterns of Art Nouveau lines
took many forms, ranging from the symbolic to the floral and the organic.
MAIN REPRESENTATIVES:
IN BRITAIN
-
Arthur lasenby liberty
-
Charles ashbee
-
Charles rennie mackintosh
IN FRANCE AND BELGIUM
-
Alphonse Mucha
-
Victor Horta
-
Henry Van De Velde
-
Hector Guimard
-
Émile Galle
IN SPAIN
-
Antoni Gaudi
IN AUSTRIA
-
Gustav Klimt
-
Joseph Hoffman
IN GERMANY
-
August Endell
-
Hernann Obrist
|
Galería Güemes, Buenos Aires |
In
Argentina, there was a strong predominance of agricultural exportation, being
the importation of manufactured products mainly from europe.
Another
factor which contributed was Buenos Aires strong dependence on french cultural
tendencies.
And then,
of course, the strong immigration produced during this period –final XIX
century to early XX- the immigrant s hadicraft would leave their mark on
architecture, furniture design, decoration and graphic design.
|
Galería Güemes, Inside |
We can see
architecture of Art Nouveau for example in “ Galería Güemes” and in “Confiteria
El Molino” in Buenos Aires.
Then in Rosario,
“El Palacio Cabanellas”, “El Club Español”
y el “Edificio Trasatlantica” works
of spanish artist Frances Roca I
Simo
Nowadays it
is considered as an important transition from 19th to 20th century before
“Modernism” and recognised by UNESCO for its significant contributions to
cultural heritage.
Such as
Ccasa Batllo” and “Casa Vicens” of Antoni Gaudi in Barcelona among many others.
Work done by Chazarreta and Krause